The macro economy in Chennai is on the rise and so is the market for garment & fashion accessories… especially for women. Everyone is trying to get their presence felt in the retail value chain and the market is becoming crowded. In this war for market share (yes… there is no evidence of the pie increasing) people have started branding the traditional silk saris. Now I get to hear names like ‘Grand Reversible’, ‘Parampara’, ‘Samudhrikka’, ‘Vivahaa’ & ‘Durbar Krishna’… and the ad-agencies are having a field day.
On thing that intrigues me is the models (read girls… gorgeous would be an understatement) who come in these advertisements. Where in hell are they from? Are they from Chennai? If yes… I’m sure Ford Prefect would change his mind and get himself transferred to this city. But I suspect that they are importing them from some far off ‘Tra-La-La’ land to this ‘Hinter’land.
They are unlike the other girls I see on the roads of Chennai (yeah Ford… you heard me right!! 
). If I were to draw a perceptual map of girls and… no Monk don’t even get there – save your matrix for something else.
Every morning when I get ready to leave… I see them dance to some catchy tune on TV flaunting the sari and diamond/ gold. I leave home floating in ether (remembering the models) before harsh reality strikes. This is the time when I enter Old Mahabalipuram Road and the ‘model’ bubble bursts. All I get to see is a hazy image of Ferrari doing a ‘Muahahahahahaha’.I try my best to get back to my dream with ‘Jhalak Dikhla Jaa… Deedar Ko Tarse Ankhiyan… Na Din Guzre Na Kate Ratiyan’ and before I reconstruct my bubble I take a right to enter the office campus.
September 24, 2006 at 1:37 pm
Athu enna da un dreamla ellam Hindi paata nyabagam varadhu. Paathu paathu avangalukku nee slimma aaganum.
September 25, 2006 at 3:39 am
dude I’m getting there…
I have to cross the tipping point… after that y = e^x will kick in.
September 25, 2006 at 5:17 am
Monk my friend , The saree ads are trying to corrupt you … Dont let them … Stick to your path to salvation …. so it means you remain celebate for life , big deal …
September 25, 2006 at 9:42 am
kya karon yaar… with gate keepers like you & Sham’eeks’… do you think I will ever get a chance…
I still remember the brown-box sessions in our quad where I had to be the target to your ‘Roadmap To Salvation’ lessons
September 26, 2006 at 5:57 am
And had you paid any attention to those sessions , you would have achieved salvation … Or atleast gotten laid … So much time you wasted …. Yours and ours …. Koi nahi …. Its never too late …. Use your accent to explore unchartered territories …
September 28, 2006 at 6:53 pm
Dude…waiting for your next post…
September 29, 2006 at 12:37 pm
machi… I plan to do it every weekend… weekdays I just come home to crash…